Innovation

"I was holding a pebble... I looked at it, and then it filled me with a sort of sweet disgust. How unpleasant it was! And it came from the pebble, I'm sure of it, it passed from the pebble into my hands... A sort of nausea in the hands."

Stand on a hilltop in the Peak District outside Macclesfield and look west, and you see the watermark of a culture whose flood-tide re-invented engineering, music, painting, writing and sport across the world, over a span of two centuries. You can see North-West autodidactism.

"Praxis is the idea that you do something cos you want to do it. And after you've done it, you find out all the reasons why you did it." Tony Wilson said that in 1984, sitting in a bathtub in south Manchester, trying to explain Factory Records to anyone listening. It sounds romantic. It sounds like permission to follow your gut and figure it out later. But that's a misreading.

On Side 1 of Television’s 1977 LP ‘Marquee Moon’, you’ll hear Tom Verlaine sneer: “How does a snake get out its skin? Here's a depiction…” The answer is of course ‘Friction’, as the song title has already given away. Use that F word in a tech environment though and people recoil in horror. There are very few concepts more repulsive to a UX designer or Product manager than that of friction. Metrics are dedicated to the elimination of friction in all its unseemly forms.

There's a particular kind of strategic paralysis that sets in when someone from the board - or a consultant, or a competitor's press release - tells you that digital transformation is coming for your category. You need to create a Luxury Digital strategy. The room gets serious. Roadmaps get built. Budget conversations start. And at some point, probably within eighteen months, you're affixing a fitness tracker to the Milanese-mesh bracelet of a 6-grand watch and calling it inn

Engineering, at its best, is repeatable, testable, transferable between people because it's written down as a rule. That's exactly what the razor unit's makers had. What they didn't have was design judgement - the thing rooted in observation rather than specification, that knows when the rule has stopped serving the purpose it was built for. They applied technical rationality to a problem that needed reflection instead, and the result was an object with exact tolerances and n

The gap between a written product concept and working, tested, version-controlled code can now be closed without a developer writing a line of application code. From PRD to PR without code, automation is happening today.

Developing concepts with Claude means understanding how Gen AI works and working with it's limitations. During an exploratory workflow today I ask it several questions as starting points to develop the nucleus of a concept. It came back with systems logic: structure, audience, constraints, examples. I told it the thinking would emerge from exploration instead. The AI pushed back. We went sideways anyway.