There's a particular kind of strategic paralysis that sets in when someone from the board - or a consultant, or a competitor's press release - tells you that digital transformation is coming for your category. You need to create a Luxury Digital strategy. The room gets serious. Roadmaps get built. Budget conversations start. And at some point, probably within eighteen months, you're affixing a fitness tracker to the Milanese-mesh bracelet of a 6-grand watch and calling it inn

Engineering, at its best, is repeatable, testable, transferable between people because it's written down as a rule. That's exactly what the razor unit's makers had. What they didn't have was design judgement - the thing rooted in observation rather than specification, that knows when the rule has stopped serving the purpose it was built for. They applied technical rationality to a problem that needed reflection instead, and the result was an object with exact tolerances and n