Responsible AI

Under the EU AI Act (2024), AI companies are obliged to mark text generated by their LLMs as of August 2nd 2026. This means that companies who signed the EU Code of Practice on Transparency are introducing ways to do so. Failure to comply with text-marking could result in fines of up to €15 million, or 3% of worldwide annual turnover. Much coverage has been given to Claude’s announced rollout of watermarking. In reality there’s actually very little to say.

Most organisations now have an AI strategy. Very few have asked what it is doing to the planet. That is not an abstract concern. It is a capital allocation question with a measurable environmental consequence attached to it. Boards are declining to ask it. The omission will not age well.

Call this the rising floor. Every useful machine absorbs the layer of work it can do better than people. The human contribution does not vanish. It moves upward, into judgement, selection, taste, and ethics, questions a machine cannot answer for you because they are not technical questions at all. That is where AI is heading now, into code, legal drafting, HR policy, marketing copy, the layer of execution that used to define a competent professional.