Digital

There's a particular kind of strategic paralysis that sets in when someone from the board - or a consultant, or a competitor's press release - tells you that digital transformation is coming for your category. You need to create a Luxury Digital strategy. The room gets serious. Roadmaps get built. Budget conversations start. And at some point, probably within eighteen months, you're affixing a fitness tracker to the Milanese-mesh bracelet of a 6-grand watch and calling it inn