"Praxis is the idea that you do something cos you want to do it. And after you've done it, you find out all the reasons why you did it." Tony Wilson said that in 1984, sitting in a bathtub in south Manchester, trying to explain Factory Records to anyone listening. It sounds romantic. It sounds like permission to follow your gut and figure it out later. But that's a misreading.

On Side 1 of Television’s 1977 LP ‘Marquee Moon’, you’ll hear Tom Verlaine sneer: “How does a snake get out its skin? Here's a depiction…” The answer is of course ‘Friction’, as the song title has already given away. Use that F word in a tech environment though and people recoil in horror. There are very few concepts more repulsive to a UX designer or Product manager than that of friction. Metrics are dedicated to the elimination of friction in all its unseemly forms.

Non-terrestrial networks are a recurring subject I've been asked about over the last year or two. Interest amongst Automotive and IoT teams has been piqued by Starlink, and high-return space stocks like RKLB and ASTS have pulled NTNs into the public consciousness. So to answer these questions I'll skip the full telco perspective here and focus on practical deployment.

For decades the businesses of expertise, craftsmanship and luxury have run on a simple exchange: you paid for authority because authority was grounded in the living presence of a specific person. A marketer. A strategist. A lawyer. Someone who could sit across from you, who had walked through the problem themselves, whose judgement was embodied in a living mind that you could hire and pay. Presence became the marker of truth. Not the accuracy of what they said, but the fact t

The board asked for an AI strategy. What they got was a vendor presentation dressed in strategy's clothes. The vocabulary is being set by people with a commercial interest in your confusion. AI is not complicated. The industry around it is. What follows is the version of this conversation that the hyperbolic presentations skip. Here's the AI landscape for executives.

Call this the rising floor. Every useful machine absorbs the layer of work it can do better than people. The human contribution does not vanish. It moves upward, into judgement, selection, taste, and ethics, questions a machine cannot answer for you because they are not technical questions at all. That is where AI is heading now, into code, legal drafting, HR policy, marketing copy, the layer of execution that used to define a competent professional.