For decades the businesses of expertise, craftsmanship and luxury have run on a simple exchange: you paid for authority because authority was grounded in the living presence of a specific person. A marketer. A strategist. A lawyer. Someone who could sit across from you, who had walked through the problem themselves, whose judgement was embodied in a living mind that you could hire and pay. Presence became the marker of truth. Not the accuracy of what they said, but the fact t

Just about every senior leader has already decided to adopt AI. The all understand the risks of not doing, and a large proportion of them understand the risks of doing so. The question some aren't asking is what happens when one of the risks becomes real, and whether they can recover from it.